Squarespace or Wix – What’s Better For Photographers? And Is There A Better Option?

Squarespace or Wix
Squarespace or Wix


In the arena of website development, WordPress and Squarespace are frequently compared. While both platforms offer unique advantages, WordPress stands out as the superior choice for photographers who demand a professional-grade website. Let’s delve into the reasons behind this.

Unmatched Customization and Flexibility 

WordPress is renowned for its vast array of customization options and flexibility

It boasts an extensive selection of themes, many of which provide unparalleled opportunities for personalization

Additionally, the WordPress plugin repository, which contains hundreds of thousands of plugins, enables users to effortlessly enhance their website’s functionality

On the flip side, Squarespace adopts a more simplified and constrained approach. It provides a fair selection of templates geared towards photography, and unlike Wix, it allows template switching without page reconstructionNevertheless, the limited template variety means Squarespace-based photography websites often bear a resemblance to one another. The scope for customizing design elements within these templates is quite restricted, limiting Squarespace users in personalizing their websites.

SEO and Site Performance 

In terms of SEO and website performance, WordPress once again leads the pack. Utilizing plugins such as Yoast or RankMath, users can fine-tune the SEO for each page and post. Moreover, contemporary WordPress websites generally exhibit quicker loading times compared to Squarespace, which is essential for both user experience and SEO rankings.

Despite Squarespace’s efforts to enhance its SEO features, it still doesn’t match the comprehensive solutions offered by WordPress.

Financial Considerations 

Squarespace’s pricing has faced scrutiny for being on the higher side, with its most affordable plan starting at $23 monthly (almost $300 annually), lacking several essential features. In contrast, with an amount equivalent to three or four times Squarespace’s annual lowest plan, you could opt for a site from Wedding Photographer Sites, which grants you full ownership and hosting flexibility.

While Squarespace provides all-encompassing packages, the expenses can escalate as your website grows and necessitates additional functionalities. WordPress affords you the liberty to select your hosting provider, themes, and plugins, giving you greater control over your expenses.

A Better Option

Comparing Website Builders When evaluating website builders, Squarespace and Wix often appear user-friendly at first glance, but they fall short when compared to the bespoke services offered by premium web design providers like WeddingPhotographerSites.com. These builder platforms may offer a quick solution for website creation, but they lack the personalized touch and deep customization that a professional service can provide. With a premium design service, photographers receive a tailored website that is crafted to meet their specific needs and brand identity, ensuring that their online presence stands out in a competitive market. 

Moreover, premium services often include ongoing support and maintenance, which is invaluable for professionals who need their website to perform flawlessly at all times. In contrast, Squarespace and Wix can leave users constrained by template limitations and without the dedicated support that a professional photographer’s dynamic portfolio requires.


Although Squarespace might attract novices with its user-friendly interface, WordPress provides unmatched flexibility, open-source access, superior SEO tools, and more economical monthly costs. These attributes render WordPress the preferred platform for photographers intent on establishing a professional online presence.